Senior product designer, strategist, and design lead
I work across the full spectrum — from early discovery and product strategy through execution, systems design, and team leadership. I’ve shipped to real users, built scalable design systems, and helped organizations align design with business outcomes.
10+
Years of practice
4th
Edition — UX Seeds
7
Industries
E2E
Discovery to delivery
Three modes of practice
Strategy & leadership
- Product vision & roadmap input
- Design strategy & principles
- Stakeholder alignment & facilitation
- Discovery workshop facilitation
- Design critique & mentorship
- Cross-functional team leadership
- Executive presentations
- OKR & success metric framing
UX research & product design
- User interviews & usability testing
- Journey mapping & service design
- Information architecture
- Jobs-to-be-Done framework
- Wireframing & high-fi prototyping
- Accessibility — WCAG 2.1
- Design systems & component libraries
- Dev handoff & QA support
Visual, brand & communication
- Brand identity & logo design
- Typography systems
- Motion & micro-interactions
- Marketing & campaign design
- Print & editorial design
- Presentation design
- Social media design systems
- eCommerce design
As a design lead, I can own
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01 |
End-to-end product design — from 0 to shippedRunning discovery, defining the problem space, setting design direction, executing across all fidelities, and supporting engineering through delivery. No handoff gaps. Discovery · Strategy · UX · UI · Handoff |
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02 |
Design systems — building and maintaining at scaleCreating component libraries, token systems, and documentation that other designers and developers can build on confidently. Designed for consistency, not just convenience. Figma libraries · Tokens · Documentation · Governance |
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03 |
Design strategy for product and business alignmentTranslating business goals into design decisions. Helping teams prioritise what to design and why, before a single wireframe is drawn. Defining north-star experiences and the metrics that tell us we’ve arrived. Roadmap input · OKR framing · Principles · Prioritisation |
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04 |
Facilitation — workshops, sprints, and critiquesRunning structured discovery sessions, design sprints, and critique frameworks with cross-functional teams including engineering, product, and executive stakeholders. Design sprints · How Might We · Affinity mapping · Critique |
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05 |
Mentoring and growing design practiceProviding structured feedback, helping junior designers develop craft and judgment, and shaping design culture within teams. Experience working as sole designer and as part of larger functions. Feedback frameworks · Design culture · Portfolio reviews |
Design process
Discover
Research, interviews, competitive analysis
Define
Synthesis, opportunity framing, principles
Design
Concepts, flows, wireframes, prototypes
Validate
Usability testing, iteration, sign-off
Deliver
Dev handoff, specs, QA support
Measure
Success metrics, feedback loops
Tools
Design & prototyping
Figma · FigJam · Adobe XD · Principle · ProtoPie
Visual & motion
Illustrator · Photoshop · InDesign · After Effects
Research & facilitation
Miro · Maze · Dovetail · Lookback · Notion
Collaboration & PM
Jira · Linear · Confluence · Slack
Build & web
WordPress · Elementor · Shopify · Webflow
Analytics & metrics
Hotjar · GA4 · Mixpanel · Amplitude
Design process
Graphic Design Work
I am a Multidisciplinary Design Professional with a passion for branding and design.
I love logo design, I create visually compelling identities that resonate with audiences.always following the trends to ensure my work is fresh, modern, and impactful.
Explore my portfolio to see how I can bring your brand to life.
Branding
[ My Logo Designs ]
DESIGN MATERIAL
[ Posters, Packaging, Brochures ]
BRAND IDENTITY
[ ACEL POWER ]
During my design process, I managed these steps:
- Research and Discovery: Conducted thorough research about the market, brand, and stakeholders to understand the industry landscape and gather insights.
- Brand Strategy: Developed a clear brand strategy, focusing on positioning and messaging to define the brand’s unique value proposition.
- Visual Identity Development: Created a cohesive visual identity based on research, including logo design, color palette, typography, and imagery and graphics.
ACEL PRINT & DIGITAL METRIAL
Companies I have worked with:
PANGENOMIC HEALTH
FULL CIRCLE LITHIUIM
ACEL POWER
NEVADA ORGANIC PHOSPHATE
